Instructions•Describe how your company promotes its products or services. •You should say: •What promotional activities your company uses •Who decides which activities to use •How effective you think these activities are. •What changes would you like to see in the way your company promotes its products or services? •Give reasons for your answer My company is Tesla Motors. The distribution strategy is much different from that of other automobile manufacturers, because Tesla does not have a dealer network; that’s why my company have a web page where the costumer can see the catalogue. It lets buyers book a car online, without having to visit any of the dealers. The company also offers a test drive to its potential customers. This also acts as a customer contact point for Tesla. When a new product is launched, they promoted it in social media websites and online newspapers. Everyone of the marketing department must make a video or a post promoting the car, then the marketing director with the CEO decides which ones are the best. Until today these activities work very well but I think that if they put some points of sale around world they could sell more cars because that way the people could see the car more directly than a web page even if the people don't want to buy the car, the staff could convince them to buy it.
REFLECTIONI didn't know anything about these topic, or at least I never think about these topic. These topic will help me to answer the speaking part of the BULATS test, therefore I learn to think how I give longer answers to the questions by: giving reasons, giving examples, also I have to make brief notes while you are thinking, note down key business vocabulary you want to use.
These is new vocabulary that I learn: -Free samples: I gave free sample of our product to the possible distributors. -Launch: We launch a new product last week. -Hyped: There's maybe a bit of hype about the healing powers of theatural springs, but there's nothing questionable. The strategy that I will use for the test is to always give a reason and examples of my answers.
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